SEO & Ad Networks

Being on the first page of search engines (Search Engine Optimization - SEO)

When people are searching through a search engine they normally look at the first page for the results. So it would be profitable for your business if your website can be displayed on the first page of the search engine. This increases the opportunity to get more customers. Although this is a free way to advertise, it is not easy to be on the first page of a search engine, simply because big companies pay online marketing agencies to make sure that they are on the first page. Nevertheless, it is not impossible. You also can pay an online marketing agency to adjust your website so it can be found by search engines or you can do the adjusting yourself and keep trying until it works. Again, if you are competing with big companies, your website will probably not appear amongst the first five websites, but maybe on the button of the first page.

There are two eBooks that you can read to understand how SEO works: Google Search Engine Optimization Starter Guide and the art of SEO by O’Reilly. These eBooks are written for webmasters, so you will encounter some HTML codes in them.

When it comes to paid advertisements, the most used methods are Pay Per Click (PPC), Cost Per Action (CPA) and Cost Per Thousand (CPM).
You will need to subscribe to an affiliate network that offers one of these services. Basically, an affiliate network asks website owners for permission to put advertisements on their website; in return the website owners will receive a fee.

PPC or CPC advertisements

Pay Per Click or Cost Per Click is when the advertiser pays when someone clicks on the advertisement.

CPA advertisements

Cost Per Action is when an advertiser pays for a specific action. It can be filling in a form, subscribing to a newsletter or buying a product.

CPM advertisements

Cost Per Thousand is when an advertiser pays for impressions. An impression is the amount of time an advertisement is shown on a webpage. As an advertiser, you will pay a fixed price for each thousand times that your advertisement is shown, not clicked.

There is no way to establish beforehand which advertisement is better for your business, for all have their pros and cons. The best way is by trying them out.
Some of the services that advertisements network offer are: plain text, banner, video, pop-ups and email advertisements. You will need to be willing to pay at least $200 a month if you want to make use of their services.

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